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RELATED: Niches for bookkeepers video playlist Get Good at Business Networking If you do this, you will become well-known in those communities as a resource, and people may start contacting you to find out how they can work with you. Get into those communities and make yourself an expert by spending some time giving valuable information to the group without the expectation of receiving anything in return. They probably are online in some form, maybe in a Facebook group (probably quite a few of those), or maybe there’s a YouTube page for Etsy sellers. If your specialty is Etsy sellers, for example, you need to find out where those Etsy sellers hang out. Once you find one or two niches you want to hone in on, figure out where those types of people gather. When you market yourself solely to lawyers, as an example, you are that much more valuable to any law firm you approach. You’d learn how they bill their clients and what kinds of expenses and income they have.
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If that’s the case, you would learn how to do lawyer’s books, you would know how trust accounts work, and you would know all the ins and outs about that particular profession. When you niche down to a particular type of business you work with, you become more knowledgeable and experienced in that particular area, which, in turn, makes you more valuable to those business owners.įor example, maybe you want to niche down to doing bookkeeping for lawyers. Get specific on one area you want to become an expert in, and stick with it. Focus on those couple of platforms to build community, add value, and market your business. Why not utilize it? I wouldn’t recommend getting on every single social media platform and going ‘all in’ on each, but choose one or two of your favorites that you’re comfortable with that you believe your clients are using as well. We are in a day and age where you have unlimited ability to gain exposure across the Internet. My network has grown steadily, and I’ve made wonderful online relationships with people I never would have run into in my own city. Potential clients have reached out to see if we’d be a good fit to work together. I’ve received many questions about bookkeeping from other bookkeepers or potential bookkeepers.
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It’s been a great marketing tool for me, and now I’m at capacity for bookkeeping clients! Utilize the social media world! Bare minimum, you will want a Facebook page, a LinkedIn page, and possibly another content creation platform such as YouTube, a podcast, or a blog.īy starting a YouTube channel, even though I didn’t have many subscribers in the beginning, I was able to gain more traction and exposure than I would have otherwise. Make sure to do some research on the company that you are looking into before you contact them, and ensure that they would be a good fit for you. Not all of these postings will be hot leads, but it’s a great place to start.
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You don’t have to stay in your own city because, as an online contractor, the job can be done from anywhere. One of the benefits to bookkeeping is that you can look for job postings throughout the whole United States. Another way to utilize the job posting sites is to create your own listing stating that you are a bookkeeper taking on new clients. Take time to scour those places to find bookkeeper wanted job listings and find businesses you are interested in working for. You could even maybe find them in your local newspaper! Many colleges also have a job page where you can find job listings. Use Current Job Posting WebsitesĪ great way to find new clients is to look on job posting websites such as Craigslist or LinkedIn. That one single step was how I gained a majority of my clients! In many business situations you hear that the best employees were referrals from someone the owner knew or that one of the other employees recommended. I posted on my Facebook profile that I was a bookkeeper, I was taking on new clients, and I asked my network to share with any of their business owner friends. I told my friends and family when I launched my business. This is one of the most beneficial things I did.